May 12 & 13, 2020
This year's theme
Is “The Bigger Picture”. The Real Life Gaming & Escape Game industry is undergoing changes. There are giant leaps being made in innovation and entertainment all across the globe. New and fresh ideas are being introduced and mixed with existing formulas giving our evolving audiences new things to experience. There’s so much more to learn and experiment with! During the event there will be seminars about the latest innovations in game & experience design, marketing, trends, past mistakes, subsequent solutions, alternative possibilities and much more… At Up The Game 2020 we invite you to learn and discover and celebrate with us our 5th year anniversary as the largest international Escape Room & Real Life Gaming conference in the world.
Up The Game is the largest gathering of Escape Room and Real Life Gaming designers in the world. At Up The Game we believe that bringing great minds together in a physical space to teach, learn and connect with one another will elevate our industry to another level, ensuring quality, novelty and longevity of Real Life Gaming & Escape Games in the leisure and entertainment sector. We welcome industry professionals, creatives and entrepreneurs from all corners of the globe to meet, learn, share and have fun!
In 2016, the very first edition of Up The Game was held in Amsterdam, the Netherlands. The following year in 2017 we announced the second edition ‘Connecting Creators’, and in 2018 ‘The Future of Experience’, which we both hosted in the colossal dome prison in Breda. After last year’s edition ‘Where Fiction Meets Reality’ that was held in Amsterdam, we want to widen the scope and broaden the horizon. We also want to celebrate our 5th year anniversary as the largest international Escape Room & Real Life Gaming conference in the world. The conference will be held once again in the colossal prison dome in Breda, The Netherlands.