Research on the visitors experience
In his first study more than 1000 TripAdvisor reviews were analysed in order to explore what escape rooms so popular and top-rated tourist attraction in New York, Budapest and Ljubljana. Another study explored some key factors of group flow experiences. His findings provide important managerial implications that will be presented and discussed.
Tomaž Kolar is an associate professor at the Faculty of Economics, University of Ljubljana. His interests and research work are mainly focused on the consumer behavior and strategic marketing issues, examined within various service domains, such as leisure, tourism, play and sport. In particular, he is interested in experiential and managerial implications of contemporary phenomena, socio-cultural contexts and entrepreneurial practices. His bibliography encompasses numerous papers that were published in various marketing, tourism and management journals.